B2B distribution model supporting local food sector in Baltic Sea region rural areas
Local food producers and farmers in Baltic Sea region (BSR) rural areas are mainly small family businesses, who prefer to organize the sales through face-to-face contact and by phone. The market area of local food producers is usually their own home region. In many regions they have established local food networks to cooperate for marketing and information exchange. Local food nets in BSR region have highlighted the need for cost-efficient distribution solutions for delivering food products from farms to local restaurants/tourism farms/shops/industries.